Selected Engagements
The work.
High-stakes narrative and reputation engagements. Client details handled with discretion.
01
High-profile individualConfidential
Building a controlled narrative in a high-risk public environment
Narrative control under active scrutiny
A public figure with a widely known record sought to establish a platform for accountability and forward impact while operating under active scrutiny.
Intervention
Identified the perception gap in real time and reframed all outward communication around how the message was actually being received, not how it was intended.
Result
Narrative remained controlled, defensible, and aligned with institutional expectations. Platform developed without escalation or reputational collapse.
The room had already shifted. The work was closing the gap before it became the story.
02
Global software companyTrust recoveryPre-launch crisis
Correcting perception under active scrutiny before a product launch
Trust recovery in a creator community
A global software company revoked lifetime subscriptions, triggering significant public backlash across creator communities ahead of a major product launch.
Intervention
Repositioned the launch around transparency and earned trust. Rebuilt the messaging framework, involved the affected community directly, and aligned internal leadership on genuine accountability.
Result
Launch proceeded with narrative control restored. 800,000 downloads across 200+ countries.
You cannot purchase credibility from people who already know your price.
03
Healthcare platformSecurity incidentFragile trust
Stabilising executive response under pressure in a fragile trust environment
Executive alignment during a payment data incident
A digital healthcare platform experienced a security incident involving payment card data. The communication challenge: how to tell people without making them fear everything else was taken too.
Intervention
Centralised decision-making, removed reactive language, built a fact-based communication structure that clearly separated financial data from medical records.
Result
No escalation. No media pickup. Platform scaled from 200,000 to 1M+ users within two months.
Precision is the kindest thing you can offer a frightened person. Vague reassurance compounds the damage.
04
CEO conflictPre-crisisStrategic pivot
Advising a founder navigating the tension between loyalty and scale
Reputational positioning during a strategic pivot
A CEO building strategic partnerships that fuelled early growth now needed to enter the market directly — putting those same partnerships at risk.
Intervention
Clarified the reputational implications of both available paths. Built a forward-facing narrative that accounted for past commitments while positioning the shift as structural evolution rather than abandonment.
Result
CEO moved forward with clarity and conviction. Relationships managed, not fractured. No reactive scrambling when the shift became publicly visible.